Be informed about your right to privacy and how we protect your rights at Myriad Modest Fashion.

Myriad Modest Fashion

Privacy Policy

 This Privacy Policy relates to Myriad Modest Fashion ABN 37696318830.

This Privacy Policy outlines our personal information management practices, including how we collect, hold, secure, use and share your personal information. Specifically:

• the kinds of personal information we collect and hold
• how we collect and hold it
• the purposes for which we collect, hold and use it
• how we secure it
• how, and with whom, we share your personal information, including overseas, and why
• your right to access and correct it
• how you may contact us if you wish to make a complaint or enquire about privacy matters.

As defined by the Privacy Act 1988 (Cth), "personal information" means information or an opinion about an identified individual, or an individual who is reasonably identifiable:

• (a) whether the information or opinion is true or not; and
• (b) whether the information or opinion is recorded in a material form or not.

Any time we use the term “personal information” in this policy, we are referring to this legal definition of the term.

We always want to provide you with the highest level of service, so we collect and hold personal information that helps us to provide the information, goods or services you might be looking for. If we do not collect the information, we may not be able to provide these things.

We collect your personal information directly from you when you activate or use our services, interact with us, either in person, over the telephone or electronically (e.g. via websites, apps, social media posts, chats, telephone, emails and/or SMS) or as otherwise permitted by law. We may also collect personal information about you from third parties, as described in the ‘Other sources’ section below.

Below are some examples of personal information we may collect from you and how we collect that information:

Shopping with us: When you shop with us, including online, or browse our sites or apps:

• your contact details, delivery address, and an identifying account number
• information about your orders and purchases, including what, how, and when you buy from us
• information about your online browsing behaviour on our internet site, including promotions you activated, as well as items you have added to your carts
• information collected and held via our secure financial systems about the payment method you use for your purchases from us
• like many websites, tracking technologies, such as "cookies", may be used to obtain certain types of information such as application activities, current location of your device, type and version of your browser, your device ID and other device metrics when you visit our websites, or certain third parties’ websites or apps (see Cookies Statement for details)
• images and videos that you post online to facilitate our service provision or sales promotions
• information we may collect via our mobile devices or smart devices (e.g. smart watches), for example the current location of your device, type and version of your browser and, your device ID and other device metrics, as allowed by your device permissions.

Commercial messages: When you contact us or we contact you to take part in promotions, testimonials, reviews, surveys, focus groups or make other enquiries:

• your contact details and an identifying account number
• whether you activated a promotion
• the content of online communications with you, including competitions, promotions, feedback, reviews, ratings, comments and images included on any of our websites, apps or social media pages or any of our other digital services
• an electronic copy of the written communication or voice recording of the conversation.

Other sources: From time to time we may also collect personal information about you from other sources to help us supplement our records, improve the personalisation of our service to you, provide services to third parties and detect fraud. For example, we may collect personal information from:

• information service providers to improve data quality e.g. we validate addresses with Australia Post to improve your delivery experience
• financial services organisations for fraud prevention.

For many of our services, you generally have the option not to give us your name and can use a pseudonym if you prefer.

We may need your real name and a valid ID for specific purposes or where we are required to ask by law.

Yes, you may provide someone else’s personal information to us, for example,

• when you purchase a gift for others; or
• place an order on someone else’s behalf.

You must have their consent beforehand and we may ask you to provide evidence of that consent. You should not provide someone else’s information if you don’t have their consent, or for malicious purposes.

Your personal information is important to us. We design our systems with your security and privacy in mind.

Any personal information we hold is generally stored electronically in computers or cloud systems operated by us or by our service providers. We implement a range of information security measures and encryption protocols when we handle your personal information to protect it from unauthorised access, loss, misuse or wrongful alteration.

We may collect information from your current device using cookies or other technologies, including your online browsers or apps to protect your account security. See Section 3 for examples of what kinds of information we may collect.

We use security measures such as information security technologies, policies and procedures to ensure the security of your personal information.

We protect your payment card details with encryption methods provided by our payment gateway suppliers. We ask that you not include your full card details when you communicate with us via email, SMS or chat messages. If we have to make a reference to your payment card number, we will only refer to the last four digits in any form of written communications.

We primarily collect, hold and use your personal information to provide services, or to promote and sell goods and services that you have requested, or which we think may be of interest to you. This may also include products and services provided by third parties.

We may also collect, hold and use your personal information for:

• Managing your online shopping accounts: To fulfil your online orders and maintain your accounts on our websites and apps.
• Communication: To send you offers and other communications that may be of interest to you.
• Personalisation: To identify your preferences, to recommend and advertise features, products and services that may be of interest to you, and to personalise your experience with Myriad Modest Fashion.
• Investigation: To assist in responding to your complaints or enquiries and to undertake investigations.
• Security and fraud detection: To protect our staff, customers and systems from malicious or dangerous activity and to verify your identity and to detect fraud activities. We may conduct auditing and monitoring of transactions and financial engagement.
• Improvement of our services and customer experience: To test, review and improve the usability, functionality and effectiveness of our systems, products and services.
• Analysis and reporting: To understand the preferences and shopping patterns of our customers and to produce other insights about our performance. Typically this involves grouping customers into segments with other customers who share similar demographics and shopping behaviours and the generation of insights at the segment level.
• Purposes permitted or required by law. 

Like most businesses, we work with third parties (such as our website provider, payment gateway providers and delivery provider) so we can provide you with better experiences. This means we may share personal information we hold. This may include sharing information:

• with third parties who work with us to provide you products and services. For example, we need to provide your address to delivery providers who fulfil your online orders.
• for the purpose of marketing and advertising. We use your personal information to show you relevant advertising from us and third parties.  For example, to help personalise the ads you see when browsing or on social media, we share certain information with digital platforms like Google and Meta to create audiences with common interests. We then use these groupings to tailor our advertising for a given audience. 
• with service providers who offer us operational and technical assistance to help us run our business. For example, this may include expert data companies (to help us understand our customers and business), businesses helping us improve data quality (such as Australia Post); print providers; technology and software providers (who support our in-store, online and back-end systems); and payments providers. 
• for security and fraud prevention. We work with financial service businesses and other service providers to help detect and prevent fraud, verify your identity and conduct credit checks when necessary. 
• when legally permitted or required by law. For example, we may need to share personal information to assist with police investigations. 
• when you provide your consent to sharing.  We may share your personal information if you provide consent to such sharing or make a written request for us to share your information with a third party.

When you register to hold an account we may send you these messages via various channels and media (including by email, SMS, phone and mail, or via advertising on certain websites and social media), where you have not opted out of receiving such electronic messages from us.

You can opt out of commercial electronic messages (e.g.) emails and SMS), by

• using the unsubscribe facility in any commercial electronic message.  

Regardless of whether you opt-out of any or all commercial electronic messages, you will still receive information we are required by law to provide to you or service-based communications.

Some of our service providers, including data storage and technology service providers, may be located or use locations outside of Australia.

Where we share personal information overseas, we take steps to ensure that our service providers are obliged to protect this personal information in accordance with Australian legal requirements and that they are only permitted to use personal information for the purpose for which it is shared.

Our service providers or their data storage servers may be located, and may store your personal information from time to time, in a number of countries. We may share your personal information overseas for reasons including:

• where we have made a business decision to engage with a service provider to assist us with certain functions, including data storage, combining and analysing data and processing data

You have a right to request access to the personal information we hold about you. You can access or correct your personal information on your online profile via your online account at any time.

However, before we provide you with access to your personal information we may require verification of proof of identity. There is no charge to submit a request to correct or access your personal information, however, we may charge a reasonable fee for giving access to your personal information if your request requires substantial effort on our part.

If you would like a copy of the personal information held by us about you, please contact Myriad Modest Fashion using the details shown in Section 18 below.

If you believe that any of your personal information is inaccurate, out of date, incomplete, irrelevant or misleading, please contact Myriad Modest Fashion. It is your right to have your personal information corrected.

If you would like to complain about a breach of the Australian Privacy Principles, you may contact Myriad Modest Fashion. We may ask you to put your complaint in writing and to provide relevant details. We may discuss your complaint with our personnel and our service providers and others as appropriate.

We will respond to your complaint in a reasonable period of time (usually within 30 days).

If you disagree with our decision, you may refer your complaint to the Office of the Australian Information Commissioner (OAIC).

This Privacy Policy is current from 25 December 2023. We may change it periodically.

If you have any questions about our Privacy Policy or the way in which we collect, hold, secure, use or share your personal information, please contact us:

Phone:

Email:

 More information about privacy law and privacy principles is available from the OAIC and from their website: www.oaic.gov.au. The OAIC may be contacted using their contact details.